Understanding the Importance of Compliance with the UAE Cabinet Resolution No. 56 of 2024

In today's digital age, telemarketing has become a common marketing strategy used by companies to promote their products and services. However, with the rise of unwanted calls and potential privacy violations, the UAE government has taken a proactive approach to regulate telemarketing practices through the issuance of Cabinet Resolution No. 56 of 2024.

The Resolution, which came into effect recently, aims to protect consumers from the inconvenience of receiving unwanted calls and ensures that ethical marketing practices are followed by telemarketers in the UAE. This stricter approach towards telemarketing is a significant step towards safeguarding consumer rights and privacy in the digital realm.

All licensed companies in Sharjah Media City (Shams) that engage in telemarketing activities are required to adhere to the provisions outlined in the Resolution. These provisions serve as guidelines for telemarketers to ensure compliance with the regulations set forth by the government. It is essential for companies to familiarize themselves with the obligations specified in the Resolution to avoid any potential legal repercussions.

One key aspect highlighted in the Resolution is the creation of the Do Not Call Register (DNCR), where consumers have the option to register and opt-out of receiving marketing calls. This initiative gives individuals the power to control the type of communication they receive and protects them from unsolicited marketing messages.

Furthermore, the Resolution emphasizes the importance of consumers' rights to file a complaint with the competent authority in the event of receiving unwanted calls. This mechanism allows individuals to report any violations of the regulations by telemarketers and ensures that necessary actions are taken to address such issues promptly.

In conclusion, compliance with the UAE Cabinet Resolution No. 56 of 2024 is crucial for telemarketers operating in the UAE to uphold ethical practices and respect consumers' privacy. By following the guidelines outlined in the Resolution, companies can demonstrate their commitment to responsible marketing and contribute to enhancing the overall experience of consumers in the UAE.

Failure to comply with or violate the Resolution may result in administrative penalties. It is advised that you stay informed about telemarketing regulations and adjust your practices accordingly to adhere to the Resolution. This will help prevent consumer complaints and potential penalties.

References: https://uaelegislation.gov.ae/en/legislations/2519